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Friday, September 1, 2017

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Pinterest: What is it and how to use it?

Pinterest is a fairly young social network that is increasingly being talked about and whose number of users is growing steadily and rapidly. The network already has over 10 million users (the fastest reached 10 million in history). You can register on Pinterest easily and for free.


pinterest-pin-red-white-logo


How does it work?


Pinterest is conceived as a system of boards that users organize according to their affinities and interests. Everyone on their profile can create the number of boards they want and group them into categories (for example, in the "Library" you will put everything in the field - books, funds, users in libraries, in "Fashion" you will put photos that concern fashion, clothes, jewlery, etc.). Every time a user picks up a photo (that is, Pins something), it goes out to his followers in the feed. Pinning can be done either by uploading an image from your computer, or by linking from a URL, or by repinning a photo that someone else uploaded. 


You create a network of contacts by following other users, which may follow you in return if they want to. Tagging other users is done in a familiar way to us, using the @ symbol.



What are Pin, Repin and Board?


As Facebook has its Like, and Twitter its Follow, so Pinterest has three terms that must be understood in order to be used properly.
 

Pin represents a photo that is added to Pinterest from the network itself or from another site or from your computer. With each photo you can always write a sentence or two as a short description. Companies advertise their products this way: Set a photo of the price with the price tag and in the description put the link to their site.

Repin is something like Retweet in the Twitter world. Once something is pinned, other users can "Reppin" it. This is the most efficient way for content to be spread.

Board - it's a board where all of your pins live on your profile (like a folder).




Great for work!


It's interesting that you can allow friends on Pinterest to edit some of your boards. It's a good tool for companies that want to advertise their products here.
Also, every "Pinned" photo from your company's site is directly inserted, so if a user is interested in the product, he can go to the site and order it. That's why on Pinterest it behooves you to concentrate on good quality photos, as it's a photo-oriented site, and photos catch the eye. 


Are you on Pinterest?


One of the problems on Pinterest is that it's not as socially-oriented as some other networks, so getting followers for your profile and repins for your pins can be a daunting task. Especially when you're first starting out.


In conclusion, Pinterest can be used for fun, and also for marketing and business purposes. No matter what you're into, you can surely find a home on Pinterest and enjoy some nice photos in the process.

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